Methodology

BioVid is Unique

 

At BioVid, we realize that vast methodological expertise is inadequate, if the resulting analysis does not provide actionable insight. Many market research companies have one or two proprietary, black-box methodologies that get used for every issue. BioVid is unique. We carefully select from a suite of best-in-class methodologies, custom designed to address your unique brand objectives. The results of our analysis are ready to be put into action.

 

These methodologies often work better when used with primary, patient-level data. Physicians find it easier to talk about the real patients that they treat, rather than the practices that they run. Our research experts find that patient-based estimates, for market share for example, are typically more accurate than practice estimates (we’ve published on this, as a matter of fact).

 

 

Our Experience

 

Our expertise includes quantitative and qualitative work with physicians, healthcare professionals, patients, and payers. 

 

BioVid also provides research services in customer loyalty management, new customer acquisition, brand and reputation performance, sales force effectiveness, marketing productivity, marketing-mix optimization, and patient adherence to therapy.

 

 

Types of Quantitative Studies

 

• Choice Modeling
• Segmentation
• Key Opinion Leaders (KOL) Identification
• Landscaping/Market Assessments
• Messaging/Positioning
• Patient Flow

• Patient Chart Audits
• Sales Force Evaluations
• Epidemiology
• Tracking (Attitudes and Usage)
• Clinical Trial Design
• Positioning/Forecasting

 

 

 

 

 

 

Types of Qualitative Studies

 

• Concept Testing
• Detail Aid Testing
• KOL Identification
• Market Needs Assessments
• Message Testing

• Product Testing
• Tag Team Focus Groups
• War Games
• Physician Uptake
• Emotional Drivers

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