Andrew Aprill, Ph. D., Founder and CEO. Andrew has spent his career delivering strategic brand insights to clients in the healthcare arena by combining deep therapeutic knowledge with innovative research methods. His expertise is in applying cutting-edge methodologies in a bottom-lined oriented, client-focused context. He has provided guidance to pharmaceutical clients with products at all stages in the lifecycle, but tends to concentrate on compounds in the pre-launch and early launch phases. Over the past decade, BioVid has become one of the most sought-after market research firms in the industry. This is due, in part, by Andrew’s unbending belief that the role of marketing research is best characterized as a tool for decision support rather than as a decision making tool. That is, marketing research should never take the place of sound business judgment or be used by a manager for decision avoidance.

In addition to his role at BioVid, Dr. Aprill has been a guest lecturer on strategic marketing at The Wharton Business School, Neibrija International School of Business, Universidad Nebrija, Spain, and Guangzhou University, People's Republic of China.

Prior to joining BioVid, Dr. McKenna was President/CEO of Strategic Marketing Corporation (SMC), a firm with whom he was with for 15 years. He has been involved in pharmaceutical market research for over 25 years. Dr. McKenna is well-known in the industry as a pioneer in innovative quantitative research and is a frequent speaker at leading industry conferences. Prior to SMC, Dr. McKenna worked at Robinson Associates, Inc. (RAI) and National Analysts (NA).

Earlier versions of Doug saw him as a shipyard welder and diver in Seattle, and later as a business journalist in London. It wasn't long after receiving his doctorate from Harvard that he met Andrew at Temple where he was Andrew's dissertation advisor. They've been friends and colleagues since 1986. Doug spent fifteen years in marketing research. Before BioVid, he worked with companies such as SMC, MMI, and NOP Advanced Consulting Group.

Doug has extensive experience in marketing research supporting medical devices and procedures with over 50 quantitative and qualitative studies completed in the last five years. He also has extensive research history in women's' health issues from gynecological oncology, to hormonal disorders, to surgical procedures in both the domestic and global market.

Dr. Glor has been conducting healthcare market research since 1991 and, for the last ten years, has focused almost exclusively on examination of the HIV/AIDS arena. His work has covered all aspects of healthcare, from studies that cover the entire product lifecycle to reimbursement policy to corporate image and public relations. Dr. Glor's work has been equally divided across qualitative and quantitative projects and between initiatives with U.S. versus international scope. Dr. Glor received his doctorate in social psychology from the University of Florida, where he was one of the first to examine the impact of HIV on our social relationships. His educational training also included concentrations in marketing and statistics.

Dr. Schindler brings a unique blend of biomedical science and marketing expertise to BioVid. As a biomedical scientist, Dr. Schindler held faculty positions at three major medical schools, conducted research in molecular aspects of oncology and HIV/AIDS, and served as a Program Director at the National Institutes of Health. As a marketing professional, he served as Vice President of a national marketing agency, as the Chief Executive of an international marketing organization based in New York City and is a seasoned market research professional. In aggregate, Dr. Schindler has more than 20 years of research, management and presentation experience including the publication of more than 50 articles in both biomedical science and marketing for the professional community as well as the general public.

Dr. Schindler received his Ph.D. in developmental and molecular biology from the University of Pittsburgh and conducted post-doctoral research at the Roche Institute of Molecular Biology. Dr. Schindler is an elected member of Sigma Xi, the National Scientific Honor Society and the New York Academy of Science as well as holding memberships in the American Association for the Advancement of Science, the American Marketing Association, the Direct Marketing Association, and the Biomedical Marketing Association.

Dr. Smith has been involved in healthcare market research with BioVid since 1999, and has accumulated extensive experience in conducting both quantitative and qualitative market research for major clients in the pharmaceutical industry. He earned his doctorate in Social/Organizational Psychology from Temple University, where his training emphasized quantitative techniques. He was also a Graduate Fellow at the Institute for Survey Research. Dr. Smith has published papers in several scholarly and professional journals, and presents regularly at academic conferences. Specific areas of experience include HIV/AIDS, ovarian and prostate cancer, heart disease, hypertension, anesthesia, urinary incontinence, and patient noncompliance/non-adherence.

Brian brings strategic insights to marketing and sales problems from his 15 years of research experience that includes market research, database modeling, and data mining and extensive training in advanced analytics. Brian holds an MPA and Ph.D. from the University of Pittsburgh, winning dissertation of the year award for his work with Wagner Kamakura currently of Duke University, Fuqua School of Business.

He has published in various journals and conference proceedings in the areas of relationship management and marketing, data mining, segmentation, hierarchical Bayes, latent class and discrete choice modeling, conjoint analysis and experimental design. Brian has experience working with clients in marketing research, marketing and sales for products in many therapeutic areas to provide strategic insights and actionable recommendations with advanced analytics. Brian has presented at many conferences including the American Marketing Association’s ART (Advanced Research Techniques) Forum as well as participated as part of the ART Forum’s program committee twice. Most recently, Brian was a speaker at the Pharmaceutical Market Research Group (PMRG) Institute presenting unique methodologies for message development and testing.

Patricia Kidd is a BioVid Team Executive, leading the Consumer Practice. Her primary areas of expertise are brand strategy and communications effectiveness. Ms. Kidd has consulted with a broad array of clients on creating, building and leveraging effective brand strategies.

Prior to joining BioVid, Ms. Kidd was a Senior Vice President with Harris Interactive’s Brand & Strategy Consulting group working with a range of Harris clients across industries.

Prior to its merger with Harris Interactive in 2004, Ms. Kidd was with WirthlinWorldwide, where she led the firm’s Advertising & Communications Consultancy. Combining expertise gained as an executive in the advertising industry with strong experience in advertising copy research, Ms. Kidd guided Wirthlin’s consultation with clients in developing effective communication campaigns.

Her client work crosses a range of industries and has included among others: Procter & Gamble, Pfizer, Merck, Novartis, GlaxoSmithKline, Educational Testing Service, Verizon, Keds Corporation, Mutual of Omaha, Subaru, Welch's, United Technologies, MasterCard and UBS.

Ms. Kidd holds a B.A. in Psychology from Hood College and a M.S. from the University of Pennsylvania. She has been listed in Who's Who of Media and Communication. In 2006, she received the Advertising Research Foundation’s Ogilvy Award for research leading to proven in market effectiveness. She is also a recipient of ESOMAR’s Goodyear Award for the Best International Paper.

Elly has managed a wide variety of projects in her professional career: healthcare, patient/consumer, business-to-business, qualitative and quantitative. Her experience is in research planning, designing and managing national and international research studies, and research consultancy.

Elly’s methodological experience is broad, but is particularly strong in applied statistical techniques (used in forecasting, NPD, product optimization, segmentation, pricing and loyalty research), brand research, positioning and communications/ concept testing research. She is also a strong qualitative researcher and has 9 years' experience as a focus group moderator and depth interviewer.

Elly graduated from the University of Exeter, England, with first class honors (summa cum laude). She holds the Certificate of the British Market Research Society.

A seasoned market researcher with more than 10 years experience, Denise is an expert in designing, managing, and drawing conclusions from custom quantitative studies. As Director of Quantitative Services, she works closely with all teams in the development of study materials, data collection, and analysis of the results.

Denise began her career as a Consultant at KPMG Peat Marwick in 1995 and prior to joining BioVid she was a Research Manager at GfK Market Measures where she managed domestic and international pharmaceutical market research projects for both professional and consumer markets. She has managed studies across a wide range of therapeutic classes and research methodologies, and key areas of her expertise include linked choice/conjoint and patient record studies.

Steve has fifteen years of high-level research experience with an emphasis on integrating strategic consulting with advanced analytics. He previously served as the lead statistical consultant for Dr. Michael Porter at The Harvard Business School, a quantitative analyst with Forrester Research, and a senior consultant with The Monitor Group. In recent years, Steve gained industry experience in the Market Research Division at Bristol-Myers Squibb supporting the commercial launch of Orencia in the rheumatoid arthritis market and a strategic repositioning of Plavix in anticipation of future branded competition in the OAP market.

Steve also brings to BioVid an expertise in managed care issues from his experience as a Director of Strategy and Analytics at The Zitter Group, a boutique consultancy focused exclusively on managed care and reimbursement issues. In that position, Steve had an opportunity to apply a broad spectrum of research methods -- including qualitative interviews, quantitative surveys and sophisticated modeling approaches – to the strategic payer concerns raised by leading pharmaceutical and biotechnology companies. Steve holds a Ph.D. in Political Science from the University of Wisconsin-Madison and a B.A. in Economics from Cornell University.

Dr. Arnold has been involved in healthcare market research with BioVid since 2003, where he has conducted and analyzed a variety of quantitative and qualitative research studies for major clients in the pharmaceutical industry.

Dr. Arnold has extensive academic and professional experience in systems theory focusing on techniques of observation, open and exploratory interviewing, and projective assessments. Dr. Arnold is also extensively trained in research methods and statistical analysis. In addition to his market research experience, Dr. Arnold has fifteen years of experience in the information technology arena.

Dr. Jaeger has extensive experience in pharmaceutical market research using primary and secondary data sources, with particular emphasis on physician segmentation. She has considerable expertise in multivariate methods and models, and is accomplished in the application of behavioral theories to optimize real world decision-making among pharmaceutical clients. Her therapeutic expertise includes cardiovascular therapy, women’s health, oncology, CNS, and diabetes. She has worked for V2, Inc., TNS Intersearch, and consulted for Physician Micromarketing, Inc. and Data Tactics.

Ms. Jasinski is an experienced marketing research professional having conducted both pre and post launch studies within the professional and consumer markets. Throughout her career, Ms. Jasinski has lead key research engagements for biotech, device and diagnostic companies. She has held senior level marketing and sales position’s at several major healthcare firms sharing unique perspectives and insights with her clients. In total she has over 20 years of research, sales and marketing experience.

She has served as Executive Director of Marketing for IBAH, Inc., one of the top 5 global contract research organizations in the world. She has also held senior management positions at Matritech, Inc. as Vice President of Sales and Marketing, Chiron Diagnostics as Worldwide Marketing Manager ACS:Centaur and CIBA Corning Diagnostics where she held positions as Worldwide Marketing Manager Strategic Intent and Worldwide Manager New Products Promotion and Advertising and various Sales and Marketing positions at Corning Medical & Scientific.