Andrew has spent his career delivering strategic brand insights to clients in the healthcare arena by combining deep therapeutic knowledge with innovative research methods. His expertise is in applying cutting-edge methodologies in a bottom-lined oriented, client-focused context. He has provided guidance to pharmaceutical clients with products at all stages in the lifecycle, but tends to concentrate on compounds in the pre-launch and early launch phases. Over the past decade, BioVid has become one of the most sought-after market research firms in the industry. This is due, in part, by Andrew’s unbending belief that the role of marketing research is best characterized as a tool for decision support rather than as a decision making tool. That is, marketing research should never take the place of sound business judgment or be used by a manager for decision avoidance.

In addition to his role at BioVid, Andrew has been a guest lecturer on strategic marketing at The Wharton Business School, Neibrija International School of Business, Universidad Nebrija, Spain, and Guangzhou University, People's Republic of China.

Mary brings to BioVid extensive professional experience in the sales, marketing, business development and strategic planning areas of the life sciences industry. Prior to joining BioVid, she worked for 10 years at top-tiered pharmaceutical companies in various sales and management positions. In addition, Mary spent several years in research and sales/marketing roles in biotech, and also has experience in medical device sales and marketing. She rounded-out her experience in the industry prior to joining our team by spending more than 2 years in portfolio consulting and global business development for an investment banking firm with a life sciences focus. Mary’s invaluable client-side experience enables BioVid to maintain its primary goal of designing and implementing innovative research that is truly actionable for our clients.

Jeff has been conducting healthcare market research since 1991 and, for the last ten years, has focused almost exclusively on examination of the HIV/AIDS arena. His work has covered all aspects of healthcare, from studies that cover the entire product lifecycle to reimbursement policy to corporate image and public relations. Jeff's work has been equally divided across qualitative and quantitative projects and between initiatives with U.S. versus international scope. Jeff received his doctorate in social psychology from the University of Florida, where he was one of the first to examine the impact of HIV on our social relationships. His educational training also included concentrations in marketing and statistics.

Carter has been involved in healthcare market research with BioVid since 1999, and has accumulated extensive experience in conducting both quantitative and qualitative market research for major clients in the pharmaceutical industry. He earned his doctorate in Social/Organizational Psychology from Temple University, where his training emphasized quantitative techniques. He was also a Graduate Fellow at the Institute for Survey Research. Carter has published papers in several scholarly and professional journals, and presents regularly at academic conferences. Specific areas of experience include HIV/AIDS, ovarian and prostate cancer, heart disease, hypertension, anesthesia, urinary incontinence, and patient noncompliance/non-adherence.

Camm brings more than 20 years’ experience in health care policy and research, including over 15 years of managed markets research and nearly 15 years of pharmaceutical marketing research, and is passionate about conducting exemplary research and developing winning strategies. Prior to joining BioVid, Camm led GfK HealthCare’s market access practice, where he developed first-to-market representative payer samples. For three years prior to joining GfK HealthCare, he built and led a managed markets research team for MediMedia Managed Markets, where he pioneered payer tracking studies and developed new conjoint methods to segment payers and predict their formulary management decisions. Prior to that, as a partner in a boutique pharma, biotech, and medical device marketing research firm, he spearheaded the quantitative practice and specialized in government programs and managed care projects. Camm spent the early part of his career conducting managed care-related health policy research for government agencies, including the New York City Mayor’s Office and New Jersey’s Department of Health and Department of Human Services.

Camm holds a B.A. in Biology and Psychology from Rutgers University, an M.P.H. from Columbia University, and a Ph.D. in Public Administration of New York University with concentrations in Health Policy and Management, Public Policy and Public Finance. He has taught several graduate courses on managed care, as well as courses on health care financing, long-term care, performance measurement and policy analysis and is also an active member of PMRG, a member of PMRG’s Education Committee, and recipient of PMRG’s 2011 Circle of Excellence award.

A seasoned market researcher, Denise is an expert in designing, managing, and drawing conclusions from custom quantitative studies. As Director of Research Services, she works closely with all teams in the development of study materials, data collection, and analysis of the results.

Prior to joining BioVid, Denise was a Consultant at KPMG Peat Marwick and then Research Manager at GfK Market Measures where she managed domestic and international pharmaceutical market research projects for both professional and consumer markets. She has managed studies across a wide range of therapeutic classes and research methodologies, and key areas of her expertise include linked choice/conjoint and patient record studies.

JoAnn is an experienced marketing research professional having conducted both pre and post launch studies within the professional and consumer markets. Throughout her career, JoAnn has lead key research engagements for biotech, device, and diagnostic companies. She has held senior level marketing and sales positions at several major healthcare firms sharing unique perspectives and insights with her clients. In total, she has over 20 years of research, sales, and marketing experience.

JoAnn has served as Executive Director of Marketing for IBAH, Inc., one of the top 5 global contract research organizations in the world. She has also held senior management positions at Matritech, Inc. as Vice President of Sales and Marketing, Chiron Diagnostics as Worldwide Marketing Manager ACS:Centaur, and CIBA Corning Diagnostics where she held positions as Worldwide Marketing Manager Strategic Intent and Worldwide Manager New Products Promotion and Advertising and various Sales and Marketing positions at Corning Medical & Scientific.

Phil has over 25 years of professional marketing research experience spanning a number of industries. For the last 11 years, he has exclusively served clients in both the pharmaceutical and biotechnology areas of healthcare addressing such issues as new product opportunity assessment, landscape and positioning, market segmentation, messaging, and marketing communications assessment, on both a domestic and global level.

Phil is experienced in conducting research with a variety of relevant stakeholders, including healthcare professionals, patients/caregivers, and managed care decision-makers. Areas of therapeutic expertise include oncology, infectious disease and vaccines, psychiatry, rheumatology, urology, orthopaedics, pediatrics, and women's health. Increasingly in demand as a moderator, Phil has conducted hundreds of individual depth interviews and focus groups with a variety of healthcare audiences.

Aarti joined BioVid in December 2008. She has focused on pharmaceutical market research for the past 12 years holding senior positions at the healthcare divisions of TNS and Synovate. Her focus has been in the areas of strategic custom research and consulting, especially in the areas of new product development and global studies. In particular, Aarti has a specific interest in the use of conjoint techniques.

Aarti's therapeutic experience spans a wide range of areas, including Diabetes, Hepatitis C, Pain Management, Rheumatoid Arthritis, and other autoimmune conditions, Chronic Kidney Disease and surgical devices. She has managed projects among a variety of audiences: physicians, KOLs, payers, administrators, and patients.

She holds a BSc in Chemistry and the Analysis of Science and Technology from the University of Manchester, UK, and has also conducted research investigating the globalization of the pharmaceutical industry.

Jeff brings to BioVid extensive experience in advanced design and analysis methods for healthcare market research, having provided methodological thought leadership to research teams on projects involving demand estimation, forecasting, product positioning, messaging, and segmentation for major pharmaceutical clients across a diverse array of healthcare markets. His quantitative areas of expertise include: Choice modeling and conjoint analysis using Hierarchical Bayesian and mixture modeling techniques; advanced multivariate techniques for data reduction, clustering, predictive modeling, and perceptual mapping; advanced experimental design, sample planning, and case weight construction; and advanced methods for statistical inference.

Jeff holds a Ph.D. in social psychology from Columbia University, where he trained in generating and executing quantitative, experimentally-based research into the cognitive and motivational processes underlying preferences and decision-making. He has functioned as either a lead author or co-author on papers published in academic psychology and healthcare journals as a consequence of his work, and has presented on analytics methods for healthcare market research applications at forums such as PBIRG and PMSA.