Executive Team
When it comes to a skill set, each member of the BioVid staff has multiple areas of expertise - qualitative and quantitative, international research, focus group moderation and IDIs. Pick an attribute and it applies to all. Univariate/multivariate analysis. Internet questionnaire design, advanced training in applied psychology - the list goes on. After all, if they weren't so highly qualified, they wouldn't be at BioVid.
Dr. Aprill - the founder and CEO of BioVid Corporation - has been a marketing research and strategy consultant specializing in healthcare for over 15 years. Over the course of his career, he has conducted scores of research programs - qualitative and quantitative, domestic and multi-country/global - across all the major therapeutic areas and many specialty fields.
Dr. Aprill has consulted with most of the world's major pharmaceutical companies as well as numerous firms in diagnostics and devices, biotechnology, and healthcare communications on the development, launch, and management of a wide range of products and services.
He is an acknowledged authority in the fields of co-morbidity analysis, patient-level marketing, patient adherence to therapy, and the design of multi-country/global research designs. Earlier in his career, he held a series of senior-level research and consulting positions at Market Measures/NOP ACG, Strategic Marketing Corp., Data Tactics, and the Institute for Survey Research.
Dr. Aprill received both his M.S. and Ph.D. degrees in Applied Social Psychology from Temple University. He also has served as Visiting Scholar at Guangzhou University, People's Republic of China and the International School of Business, Universidad Nebrija, Spain.
Mitch joined BioVid in 2005 after 15 years as a financial executive, first with the U.S. Government doing international project financing then with a large multinational conglomerate where he was a CFO for one of their operating divisions. Mitch is a Six Sigma Black Belt and is working hard to get BioVid's internal processes and financial activities caught up with its tremendous growth over the past few years. In his spare time, Mitch enjoys playing tennis and being a gentleman farmer out in Bucks County with his wife and two kids.
Rich joined the BioVid team in April 2007. Assuming responsibility for strengthening BioVid’s marketing presence with key pharmaceutical, biotech, and device companies, he focuses on corporate strategy, business development, and professional relations for BioVid and its emerging business units. Previous to joining BioVid, Rich spent seven years in Fortune 50 consulting. Following strategic consulting, Rich transitioned to emerging opportunities wherein he helped to start multiple pharmaceutical strategy and marketing research firms. Most of all, Rich enjoys family and friends time, enjoying multiple sports, Groundhog Day, and traveling.
Prior to joining BioVid, Dr. McKenna was President/CEO of Strategic Marketing Corporation (SMC), a firm with whom he was with for 15 years. He has been involved in pharmaceutical market research for over 25 years. Dr. McKenna is well-known in the industry as a pioneer in innovative quantitative research and is a frequent speaker at leading industry conferences. Prior to SMC, Dr. McKenna worked at Robinson Associates, Inc. (RAI) and National Analysts (NA).
Dr. Kernish has been working in pharmaceutical marketing research since 1977. As Executive Director of Quantitative Services, he works closely with all teams in the development of study materials, data collection, and analysis of the results. Dr. Kernish received his Ph.D. in sociology from Temple University and has taught sociology and conducted pharmaceutical market research for National Analysts and Strategic Marketing Corporation. Much of his pharmaceutical work has involved supporting product strategy decisions, most often for pipeline products and inline products being repositioned or adding indications. He has had market research projects published and presented, and has had work for the Federal Government entered into the Congressional Record.
Earlier versions of Doug saw him as a shipyard welder and diver in Seattle, and later as a business journalist in London. It wasn't long after receiving his doctorate from Harvard that he met Andrew at Temple where he was Andrew's dissertation advisor. They've been friends and colleagues since 1986. Doug spent fifteen years in marketing research. Before BioVid, he worked with companies such as SMC, MMI, and NOP Advanced Consulting Group.
Doug has extensive experience in marketing research supporting medical devices and procedures with over 50 quantitative and qualitative studies completed in the last five years. He also has extensive research history in women's' health issues from gynecological oncology, to hormonal disorders, to surgical procedures in both the domestic and global market.
Dr. Glor has been conducting healthcare market research since 1991 and, for the last ten years, has focused almost exclusively on examination of the HIV/AIDS arena. His work has covered all aspects of healthcare, from studies that cover the entire product lifecycle to reimbursement policy to corporate image and public relations. Dr. Glor's work has been equally divided across qualitative and quantitative projects and between initiatives with U.S. versus international scope. Dr. Glor received his doctorate in social psychology from the University of Florida, where he was one of the first to examine the impact of HIV on our social relationships. His educational training also included concentrations in marketing and statistics.
Dr. Schindler brings a unique blend of biomedical science and marketing expertise to BioVid. As a biomedical scientist, Dr. Schindler held faculty positions at three major medical schools, conducted research in molecular aspects of oncology and HIV/AIDS, and served as a Program Director at the National Institutes of Health. As a marketing professional, he served as Vice President of a national marketing agency, as the Chief Executive of an international marketing organization based in New York City and is a seasoned market research professional. In aggregate, Dr. Schindler has more than 20 years of research, management and presentation experience including the publication of more than 50 articles in both biomedical science and marketing for the professional community as well as the general public.
Dr. Schindler received his Ph.D. in developmental and molecular biology from the University of Pittsburgh and conducted post-doctoral research at the Roche Institute of Molecular Biology. Dr. Schindler is an elected member of Sigma Xi, the National Scientific Honor Society and the New York Academy of Science as well as holding memberships in the American Association for the Advancement of Science, the American Marketing Association, the Direct Marketing Association, and the Biomedical Marketing Association.
Dr. Smith has been involved in healthcare market research with BioVid since 1999, and has accumulated extensive experience in conducting both quantitative and qualitative market research for major clients in the pharmaceutical industry. He earned his doctorate in Social/Organizational Psychology from Temple University, where his training emphasized quantitative techniques. He was also a Graduate Fellow at the Institute for Survey Research. Dr. Smith has published papers in several scholarly and professional journals, and presents regularly at academic conferences. Specific areas of experience include HIV/AIDS, ovarian and prostate cancer, heart disease, hypertension, anesthesia, urinary incontinence, and patient noncompliance/non-adherence.
Brian brings strategic insights to marketing and sales problems from his 15 years of research experience that includes market research, database modeling, and data mining and extensive training in advanced analytics. Brian holds an MPA and Ph.D. from the University of Pittsburgh, winning dissertation of the year award for his work with Wagner Kamakura currently of Duke University, Fuqua School of Business.
He has published in various journals and conference proceedings in the areas of relationship management and marketing, data mining, segmentation, hierarchical Bayes, latent class and discrete choice modeling, conjoint analysis and experimental design. Brian has experience working with clients in marketing research, marketing and sales for products in many therapeutic areas to provide strategic insights and actionable recommendations with advanced analytics. Brian has presented at many conferences including the American Marketing Association’s ART (Advanced Research Techniques) Forum as well as participated as part of the ART Forum’s program committee twice. Most recently, Brian was a speaker at the Pharmaceutical Market Research Group (PMRG) Institute presenting unique methodologies for message development and testing.
A seasoned market researcher with more than 10 years experience, Denise is an expert in designing, managing, and drawing conclusions from custom quantitative studies.
Denise began her career as a Consultant at KPMG Peat Marwick in 1995 and prior to joining BioVid she was a Research Manager at GfK Market Measures where she managed domestic and international pharmaceutical market research projects for both professional and consumer markets. She has managed studies across a wide range of therapeutic classes and research methodologies, and key areas of her expertise include detail tracking and patient record studies.
Dr. Arnold has been involved in healthcare market research with BioVid since 2003, where he has conducted and analyzed a variety of quantitative and qualitative research studies for major clients in the pharmaceutical industry.
Dr. Arnold has extensive academic and professional experience in systems theory focusing on techniques of observation, open and exploratory interviewing, and projective assessments. Dr. Arnold is also extensively trained in research methods and statistical analysis. In addition to his market research experience, Dr. Arnold has fifteen years of experience in the information technology arena.
Dr. Jaeger has extensive experience in pharmaceutical market research using primary and secondary data sources, with particular emphasis on physician segmentation. She has considerable expertise in multivariate methods and models, and is accomplished in the application of behavioral theories to optimize real world decision-making among pharmaceutical clients. Her therapeutic expertise includes cardiovascular therapy, women’s health, oncology, CNS, and diabetes. She has worked for V2, Inc., TNS Intersearch, and consulted for Physician Micromarketing, Inc. and Data Tactics.
Ms. Jasinski is an experienced marketing research professional having conducted both pre and post launch studies within the professional and consumer markets. Throughout her career, Ms. Jasinski has lead key research engagements for biotech, device and diagnostic companies. She has held senior level marketing and sales position’s at several major healthcare firms sharing unique perspectives and insights with her clients. In total she has over 20 years of research, sales and marketing experience.
She has served as Executive Director of Marketing for IBAH, Inc., one of the top 5 global contract research organizations in the world. She has also held senior management positions at Matritech, Inc. as Vice President of Sales and Marketing, Chiron Diagnostics as Worldwide Marketing Manager ACS:Centaur and CIBA Corning Diagnostics where she held positions as Worldwide Marketing Manager Strategic Intent and Worldwide Manager New Products Promotion and Advertising and various Sales and Marketing positions at Corning Medical & Scientific.
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