Demand
DefenderTM
Credible Estimates, Confident Stakeholders, Clarified Paths to Peak+
Learn how BioVid’s proprietary market demand platform avoids common pitfalls that plague traditional demand studies.
Do we measure the right things?
We avoid “garbage in, garbage out” pitfalls with wisdom from 500+ demand studies.
Knowledge Integration:
Align with stakeholders to ensure buy-in and boost credibility
Smart Designs:
Use best-fit TPP and choice designs to ensure meaningful responses
Strategic Samples:
Employ strategic samples to reflect longer term market evolution
How do we manage over-exuberance?
We apply Behavioral Science techniques to nullify biases & heuristics that cause inflation.
Science-based Techniques:
Making respondents better at accurately predicting their own behavior
Validated Results:
90% of the time, we predict validated peak share within -3 and +1 percentage points
Why would anyone believe our results?
Our demand narratives compare performance to similar products in similar markets based on:
Historical Benchmarks:
Rich metrics benchmarked to our proprietary database of 350 demand studies
Market Type Analytics:
Knowledge capital about distinct market archetypes that explain what’s unique and general in your market
How do we help you outperform expectations?
We offer outputs forecasters expect – plus insights marketers need to build brands and develop markets.
Market Drivers & Barriers:
Perspective what to leverage or overcome
Customer Mindset Insights:
Insights into biases and heuristics to feed or fight
Territory & Positioning Opportunity:
Identifying territory and positioning opportunities